Matthew Knight · Customer stories for healthtech companies

Give buyers proof
your product works
for them.

Turn your strongest customer outcomes into credible case studies that earn buyer trust, stand out in the market, and make your value clear to prospective customers, partners, and investors.

Put your customer wins to work Browse the portfolio
Matthew Knight

Selected work

See how I turn complex healthcare implementations, workflows, and outcomes into clear, persuasive stories.

Featured customer story · SaaS implementation

From “Frankenstack” to a single source of truth

How an 8-person immigration firm replaced two decades of legacy tools, migrated its entire operating history, and reached full utilization on Clio in under ten weeks.

Read the Clio case study →
3,500+matters migrated
15,000+contacts migrated
Zerodata loss
<10 weeksto full utilization
Healthcare operations analysis

The Amplification Gap

A de-identified analysis of the hidden workload that call-volume tracking leaves out.

Read the white paper → Clinical workflow redesign

The Healthy Handoff

A Lean Six Sigma redesign for closed-loop continuity across spiritual-care shifts.

Explore the workflow → Implementation & adoption

Nobody Resists Good Software

Adoption problems can usually be traced back to a problem in product-workflow fit, not just resistance to change.

Read the piece → Founder ghostwriting

Not My Voice. Yours.

A behind-the-scenes look at how I turn founder expertise into consistent content in the founder’s voice.

Read the ghostwriting sample →
Primary service

Customer stories and case studies

I start by interviewing your customer to discover how your product changed the way they work. I gather the proof to write a case study that answers every buyer’s question: “Would this product work for us?”

See how your story gets built
Interview-ledBuilt from the customer’s actual account, not a questionnaire.
Evidence-groundedMetrics are traced back to what operationally changed.
Sales-usableLong-form proof plus concise copy your team can put to work.

I also offer

White papers and buyer education
Founder ghostwriting and thought leadership
Implementation and customer-success content

Your best proof is in the details most writers miss.

I have spent several years inside acute-care hospitals. I’ve worked with MEDITECH and Epic, clinical handoffs, and consult workflows. I know the operational constraints healthcare teams carry into any technology change.

I also led an end-to-end SaaS migration, from workflow discovery and platform evaluation to configuration, data preparation, testing, training, troubleshooting, cutover, and adoption. The project moved more than 3,500 matters and 15,000 contacts with zero data loss, reached full utilization in under ten weeks, and removed roughly 50 hours of manual work per month.

That operating experience builds on more than a decade of writing and editing experience. So when a customer describes workarounds, configuration tradeoffs, handoffs, or adoption friction, I understand what they are telling me—and which details make the outcome credible.

Healthcare contextI understand the stakes behind workflow change.
Implementation ownershipI know what it takes to move from plan to adoption.
Editorial judgmentI know which details turn a win into credible proof.
More experience on LinkedIn →

Have a customer story worth telling?

I’ll help you find the strongest story and the proof behind it.

Let’s get started